Rose Island generated the name, created the branding, identity and the complete website and online presence for Vision Planning, a Wiltshire based town and country planning consultancy.

Vision Planning provides a range of town and country planning services to private individual, community groups and property professionals across England.

Rose Island was chosen as the agency to help generate the new name for the company and create the logo, branding, tone of voice, copy, imagery as well as designing and building their new website.

We immersed ourselves into Vision Planning’s needs and goals, learning all about their planning process and the services they would be offering to customers. 


Brand mark

Vision logo 2.jpg

Fully responsive website

Vision website.jpg

Our approach
The branding and website needed to appeal to big developers as well as to smaller private landowners seeking planning permission. At the same time we also needed to cater for clients with objections, who needed advice and support to stop planning permissions from being granted or sites from being allocated. 

The website user experience needed to be clear for potential customers to navigate and easily get to the information and services they were seeking. So we had the challenge of splitting out the website navigation to cater for four different service offerings and nine different products or projects that customer audiences might be looking for from Vision Planning. 

The end result is a carefully considered modern and professional website with a beautiful selection of brand imagery, that’s easy to navigate, clear and easy to understand and which has relevant call to actions throughout, so that customers have clear ways to get in touch at any stage of their experience.

The content throughout the site and news/blog section of the site is simple for the client to update and publish themselves directly via the WordPress CMS (content management system), so that they can be an on-going useful source of reference for their potential customers. 


"I’ve really enjoyed working with Paul from Rose Island and I’m very happy with the outputs he produced.  The branding and website places my company where it needs to be in the sector, and has already created new business opportunities that I wouldn’t have found otherwise.  And it’s been fun too".

Stuart Miles, Managing Director, Vision Planning



Rose Island package included

  • Research & Immersion

  • Company name generation

  • Brand identity, logo creation & brand guidelines

  • Tone of voice & copywriting

  • Stationery production & Email signatures

  • Bespoke image library

  • Case study example (PDF download template)

  • Responsive WordPress website with content management system

  • Social media page branding

  • On-going marketing consultation & creative partner.