Rose Island has created the brand identity and complete online presence for the new Sussex Business School, the online distance learning business and management college.


We developed branding and digital assets to reflect the cutting-edge nature of Sussex Business School, which offers online distance learning UK accredited and globally recognised Chartered Management Institute courses. Learners can access business and management courses at any point - either live or later at a time that suits them, and can see each video multiple times.


Primary logotype


Secondary brand mark


Brand image style

Fully responsive website


Social media branding


Stationery and advertising


"In the Spring of 2017 I asked Paul at Rose Island to design a website for a new online business school which I was setting up. This required a highly complex site to be created, needing:

  • a modern appearance to its top-layer structure in which potential students would find general information about the range of qualifications on offer.

  • a multi-layered sub-structure comprising a virtual learning environment which provides comprehensive detail of each qualification.

  • a direct enrolment and payment pathway for students to enrol on, and pay for, units or full courses automatically.

  • a direct link into the student resources pages of the accreditation body (Chartered Management Institute).

Rose Island responded positively to those requirements and applied their considerable expertise to the project, resulting in a site that is now live and operating effectively.

I can strongly recommend Paul to you – for his knowledge and skills, for his ability to understand the specific needs and objectives of a business, and for his enthusiastic approach".

Carla Martin-Gullen, Managing Director, Sussex Business School


Our approach

Rose Island worked on name generation, logo creation, copywriting, ecommerce website with virtual classroom portal design and build and will continue with online management and maintenance for the new institution. The site has been fully optimised for search engines and offers a clear user journey and single sign-on process.

Sussex Business School works on the online learning principle to offer the graduate and post-graduate courses to learners internationally, from newer workers to experienced Level 8 leaders. The site is designed to appeal to larger companies looking to train their staff as well as individuals keen to develop their own qualifications, flexibly in their own time.

It was important to show how advanced their approach was versus their competitors across every touchpoint. We built the site from the end user’s perspective, to make it as easy as possible to select the relevant courses and modules for their needs. We also allowed them easy access to the virtual classroom area of their site via a simple single sign in. The shopping cart functionality was also carefully planned out to make the process of selecting, registering and paying and enrolling for courses easy and straightforward.

To make the end-to-end experience from arriving at the site to completing a training course feel as joined up as possible, the branding and imagery has been carefully linked throughout.

We’ve achieved a beautifully designed, fully automated and responsive website that works across any device. At every stage of the process we kept the end user in mind and I think that really shows with the intuitive user experience that we’ve successfully delivered. Take a look and maybe even find a course at never stop learning!. 

Rose Island package included
Research & Immersion
Creating new logo & brand identity
Developing brand personality & tone of voice
Photography image selection for extensive course library
Brand identity guidelines
Responsive e-commerce website with fully editable content management system
Online e-learning portal design creation, programming and build
Landing pages for marketing promotion
Social media page branding
On-going consultation & creative partner.